Headshot of Jeff Learned, Western Regional Sales ManagerWe’re pleased to announce that Jeff Learned has joined Sage Metering as Western Regional Sales Manager.

Jeff brings decades of experience in the flow measurement industry, with a strong background in helping customers solve complex gas and fluid measurement challenges across industrial, energy, and process applications. His career reflects a deep understanding of instrumentation technologies, customer-focused sales leadership, and a commitment to delivering accurate, reliable measurement solutions.

He also brings experience owning a manufacturer’s representative firm, giving him a strong understanding of the distributor perspective. Jeff takes a consultative approach—starting with understanding the application, aligning on goals, recommending the right solution, and following through after installation to ensure performance in the field.

“Jeff’s extensive industry experience and customer-first approach make him a valuable addition to our team.” – Fred Whorff, President

He will lead sales across the western United States and Canada, working closely with customers and channel partners to support growth and win new business.

  • U.S.: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming
  • Canada: Alberta, British Columbia, Northwest Territories, Saskatchewan, Yukon Territory

Outside of work, you can find Jeff hiking, exploring the desert in his side-by-side, and taking in a game. His son plays Major League Soccer, and Jeff also referees.

We’re excited to have him driving growth and strengthening relationships across the Western region.

Ready to discuss how Sage can help with flow measurement in your application?

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